Researching and trying on new beauty products from the internet (that is a hit or a miss) can feel like an arduous task. Making simple choices and taking small steps is my modus operandi when it comes to cultivating an ethical life.

I like to believe that we all know we have to do better as consumers. There’s just so much information to sift through. It can be overwhelming, and shopping, fashion, and beauty are supposed to be enjoyable experiences.

My sister asked me if I needed anything from Sephora because there was a sale for VIBs, when I was running low on skincare. I saw it as a learning opportunity to see if there were conscious options. I was pleasantly surprised.

The more we voice our values and support the changes towards sustainability at these big box stores with our purchasing power, the more we will see greater change. I’m pleased to see that it’s happening on a larger scale, even though progress can feel like two light steps forward and an appalling step backwards with corporations (a post about aesthetics and ethics is coming).

Here’s a running list of ethical beauty brands at Sephora. They are organized into categories of values (vegan, clean, low impact, and cruelty-free). I’ll be updating the list periodically.


The following description is from Sephora: All brands with this seal qualify as Sephora Clean and are free of these ingredients: sulfates SLS and SLES, parabens, formaldehyde, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. All skincare, makeup and hair brands with the Clean seal have less than one percent synthetic fragrances. 


  • Biossance
  • Boscia
  • Caudelie
  • Drunk Elephant
  • Farmacy
  • Indie Lee
  • Josie Maran (Cruelty-Free)
  • Korres (Low Impact)
  • Herbivore Botanicals (Cruelty-Free)
  • Origins (Low Impact) 
  • Omorovicza (Cruelty-Free) 
  • REN Clean (Cruelty-Free) 
  • Summer Fridays
  • Supergoop (Cruelty-Free)
  • Tata Harper (Cruelty-Free)
  • Tatcha
  • Youth to the People

Makeup + Fragrance: 

  • Antonym
  • Axiology (Cruelty-Free)
  • By Rosie Jane
  • Clean
  • Ellis Brooklyn
  • ILIA
  • Josie Maran (Cruelty-Free)
  • Lawless
  • Lila B.
  • Maison Louis Marie
  • Phlur
  • The 7 Virtues
  • RMS Beauty (Cruelty-Free)



The packaging is recyclable, the brand offers a recycling program or the companies run on renewable energy in their business operations.

  • Korres: Their packaging is 99% recyclable, the plant runs on 100% renewable energy, and they partner with micro-farmers to spread the word on organic and sustainable farming practices.
  • Origins: Their recycling program accepts empty products from any brand. They replanted close to 750K trees, and their processes are earth-friendly from start to finish.


The brands here are certified cruelty-free by Leap Bunny and PETA.

Skincare + Makeup:

  • Anastasia Beverly Hills
  • Axiology
  • Bare Minerals
  • Becca
  • Bite Beauty
  • Buxom
  • Josie Maran (Clean)
  • Herbivore Botanicals (Clean)
  • Hourglass
  • Kat Von D
  • Milk Makeup
  • Murad
  • Omorovicza (Clean)
  • REN (Clean)
  • RMS Beauty (Clean)
  • Stila 
  • Tarte
  • Too Faced 
  • Urban Decay 

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